- Why should you Optimise WordPress?
- What is Page Loading Speed?
- What makes Your WordPress Slow?
- TIPS FOR WORDPRESS OPTIMISATION
- 1- Your Hosting Provider
- 2- WordPress Theme
- 3- Image Sizes
- 4- CSS and JS files
- 5- Cache Plugins
- 6- Using a CDN
- 7- WordPress Cleanup
- 8- Uninstall Useless Plugins
- 9- Post Revisions and Media Library
- 10- Avoid Uploading Audio Videos
- 11- Social Share Plugin
Do you need help with WordPress optimisation? Most Bloggers and Brands host their websites on WordPress. WordPress is the most widely used content management system (CMS). The biggest reason that most people use WordPress is that it is very flexible and customizable. You can do a lot with the help of WordPress without even knowing a line of code.
The highlighted part of WordPress is its Plugins compatibility. There are thousands of plugins available on the internet that you can use to make a fully customized website with a ton of features. All these plugins are installed on your website with the main focus of providing a good user experience. User experience is the most important thing in ranking and we have to look upon it to make our website rankable.
Why should you Optimise WordPress?
If you have not optimised your WordPress website then it may affect different elements of your website, most probably your page loading speed. Optimising your WordPress helps you to make your website more secure by just installing an SSL. All these integrations can be done by using small plugins available within WordPress.
Optimising your WordPress site is important because if your visitor is not satisfied with your overall website then google will automatically push your rankings down. When a user is not satisfied with your website, he generally closes your link and that increases the bounce rate of your page.
The bounce rate is a ranking factor. If a user is engaged with your content then he will spend more time on your website and if he is not satisfied, he will suddenly bounce back from your website.
What is Page Loading Speed?
As we know, the speed of your website to load pages is a crucial part of WordPress optimisation. The page loading speed can affect the user experience positively or negatively based upon your website. Google likes those websites that are well optimised and have high page loading speed. Ultimately, page speed is Google’s ranking factor.
If your website is taking too much time to load then probably Google will not rank any of your pages. Suppose if your website’s page loading speed is above two seconds then this will irritate the user and the user will not stay on your page for too long. In this way, page speed is directly proportional to your website rankings. In order to improve your rankings, you must improve your page load time.
To check your website loading speed there are many free tools available including the page-speed tool officially launched by Google is also helpful. Check your website’s speed for both android and desktop. If your website is taking more then two seconds then you should take some actions to optimise your page speed.
What makes Your WordPress Slow?
Many factors cause your website to work slow. The biggest factor could be your website, hosting provider. If you have chosen a bad hosting provider then you must change your hosting. The other on-page factor for the slow website could be your theme. Some extra heavy themes take a lot of time to load and ultimately it slows down your website. You should get a custom theme ready or you can buy a well-optimised theme to overcome website speed issues.
The big images you upload on your pages can slow down your website’s speed. The images must be compressed before you upload them on your website. You can also use a WordPress plugin (Smush) to compress your images. Many people install a ton of plugins on their website, installing useless plugins can also slow down your website speed.
TIPS FOR WORDPRESS OPTIMISATION
Optimising your WordPress website is not hard. You may have to make some big changes that could affect your SEO rankings but you must take a step to optimise your website once. If you are not going to optimise your website today then Google may outrank your website from the rest of the market because well-optimised websites are not performing well now.
Let’s have a look at some WordPress optimisation tips to instantly optimise your website for better speed and a better experience.
1- Your Hosting Provider
Usually, most of the slow websites have one thing in common and that is a bad hosting provider. If you are using very cheap and low-quality hosting then you may not appear in Google search results. A bad hosting slows down your website and it faces downtime a lot which means that your website will not work properly.
Imagine, there is a peak time for your visitors and many people are trying to visit your website but suddenly your website goes down because of your cheap hosting. Many local hosting providers promise unlimited bandwidth, speed, unlimited space but they never deliver these things.
For the better optimisation, you should choose a better hosting. You can compare different hostings on Google and choose the hosting having some good reviews. Also, look if they guarantee you 99.9% uptime because your website’s uptime and speed matter a lot for a better user experience.
2- WordPress Theme
WordPress themes should be chosen carefully from both optimisation and security point of view. WordPress themes can slow down your website and some nulled themes can even put your website on high risk. Never use any cracked or nulled themes because they mostly include a backdoor in your coding, a hacker can get access to that backdoor and he can easily hack your website.
Some themes are too heavy for your website and they take a lot of time to load. This distracts the user and the user mostly bounce back from your website. Look for the lighter themes that are simple and elegant. You can get your custom theme ready from a developer if you are looking for the best but make sure that your theme is simple and loads faster. All unnecessary elements should be removed from your theme to make it even simpler.
Also, keep in mind that you should be optimised for both smart-phone and desktop devices. The mobile-friendliness of your theme is important for the sake of your rankings.
3- Image Sizes
Every WordPress user upload images on their homepage or in their articles. These images are sometimes so heavy that they slow down your page speed. Optimising these images is as important as any other factor. There are many tools available online that help you to compress your WordPress images for faster page loading speed. The images can also be compressed by using various WordPress plugins. One of those plugins is “Smush” that helps to compress your image by maintaining the image quality.
There is another plugin that helps to load your pages even faster. “A3 lazy load” plugin is available in WordPress that helps to slowly load the page content including images and text as the user moves down to the page. This significantly improves your user experience and ultimately improves the speed of your website.
4- CSS and JS files
To minify these files you can use any WordPress plugin or do it manually. The best plugin to automate this process is “Autoptimize” that can help to minify all JS and CSS files for better page speed and performance. This plugin can also help you with the optimisation of your HTML files and themes. Google also recommends minifying your JS and CSS files which is a clear signal that this helps to improve your rankings on Google.
5- Cache Plugins
You may have heard of a “W3 Total Cache” plugin. Most WordPress users have already installed this plugin. Any caching plugin will help you to make your website load faster by caching the HTML of your website. In this way, your website will be optimised for better load time.
6- Using a CDN
A content delivery network (CDN) can help you with your website optimisation. Your website visitors can be from any corner of the world. When the distance between your website server and the visitor is increased, it results in low page speed because it takes more time to transfer data fro two distant locations. To overcome this problem, the concept of CDN was introduced.
A CDN helps to deliver your website data by uploading your data on various servers worldwide. So now if you are using a CDN on your website and user visits your website, he will be connected to the closest CDN server to communicate data from your website. This will ultimately result in lower page speed and better website optimisation.
7- WordPress Cleanup
Sometimes you fill up your WordPress space with unwanted files, images, and plugins. These things can make your website heavier without letting you know. The fake comments with links and all stuff like that should be removed from your website.
Remove all the unwanted plugins that you no more use and remove the images from your WordPress that you do not like. In this way, you will be able to optimise your WordPress website more easily.
8- Uninstall Useless Plugins
You have to use plugins on WordPress and it is the specialty of this CMS but overuse of plugins can also slow down your website. To overcome this issue you should check for all useless plugins that you have installed but they are of no use.
Filter those plugins and remove them. Do not install many plugins in the first place. Keep as fewer plugins as you can because sometimes a plugin can put your website in danger and they can also decrease the quality of your website.
9- Post Revisions and Media Library
Media library and your post revisions can cover up some unwanted space especially if you are constantly uploading your content. To keep everything clean and speedy, you should first of all filter all the unwanted images from your media library and then remove all the unwanted post revisions that are covering up your WordPress space. This will not make a huge difference in your WordPress optimisation but some slight differences are always beneficial for your website.
10- Avoid Uploading Audio Videos
When you directly upload an audio or video file to your WordPress, it causes harm to your website. These videos and audio files will also eat your bandwidth but hosting providers offer you “unlimited bandwidth” which is not true.
If you include large files such as audios and videos directly to your website then your website backup will be a lot heavier then you expect.
If you really want to upload audio or video files, upload them to some other platforms such as Youtube, Vimeo, Soundcloud, etc and then embed that video or audio to your website easily. This will not only save your website space but it will also make your website fast and well optimised.
11- Social Share Plugin
Everybody wants their content to be shared on social media and for this purpose, many people use a social share plugin to add sharing buttons to your website. However, these sharing buttons can irritate you a lot. Sometimes they cover your website’s content and your user cannot read your content clearly. It results in bad user experience. To make it easier for the user, use a simple plugin just like “Sharify”. These plugins make it easy for the user to share content and it doesn’t affect your page loading speed at all which results in a clear and smooth user experience.
It is clear that WordPress optimisation is a must for any content creator or website owner. It’s easy to get your WordPress fully optimised but you can also expire any expert SEO company to do it for you. The main motive of your content and website optimisation is a good user experience. If your visitor is happy with your website then ultimately Google will rank more and more pages of your website which will result in increased traffic and revenue.