- What is Google Ranking Factor?
- How many Ranking Factors Google Have?
- How Google ranks a website?
- High Rankings on Google
- RANKING FACTORS
- On-page Ranking Factors
- Keyword in Title
- H1 Tag Keywords
- Using Keywords Naturally
- Content Length
- Copied Content
- Optimise Images
- URL Structure
- Off-Page Ranking Factors
- Linking Domains
- Total Linking Pages
- Authority of Linking Page
- Relevancy of Link
- Home Page Links
- No-Follow and Do-Follow Links
- Link Variety
- Site Factors
- Trust Level
- Mobile Friendly
- Domain Factor
- Domain Age
- Domain History
High Rankings on Google Search Engines rank your website based on different ranking factors. If your site is not fulfilling its algorithm requirements, then you are probably not going to rank on your targeted keywords.
Ranking factors are nothing rocket science. They are mostly related to better user experience. You can say that if your user or visitor is happy with your content or website, then you do not have to worry about all ranking factors because you are already fulfilling them in some manner.
As Google is the biggest search engine, so we will target Google ranking factors; however, if you keep these things in mind, then you will be benefitted from other search engines as well.
What is Google Ranking Factor?
The factors that gain High Rankings on Google analyzes in a website to decide it’s ranking are called Google Ranking Factors. Google ranking factor can be related to your content, design, backlink profile, or social signals.
Most of the time, you do not have to worry about these ranking factors if your website is performing well, but if you are really struggling to get your website ranked, then it could be possible that Google needs some changes to your website. Many ranking factors can be instantly achieved by making small changes to your website.
How many Ranking Factors Google Have?
Google has over 200 ranking factors, but this is not the official number told by Google. They did not disclose the actual number of ranking factors; however, based on the research and analysis of SEO experts, the number of ranking factors go around two hundred.
It does not mean that you have to take care of all ranking factors by learning them, but you can implement the crucial factors, and all others will be unknowingly fulfilled, and it’s not necessary for you to watch out all ranking factors in order to rank.
How Google ranks a website?
Google ranks a website based on many ranking factors, as we talked above. Except for these ranking factors, there is a ranking process through which Google determines that your website is eligible for ranking or not. The ranking process takes place in three short steps.
- First, Google spiders crawl through the pages of your website. It crawls all the pages and adds them to its index list.
- In the second step, google catalogs well-optimized pages that are eligible for ranking on a specific keyword. Google checks for all the ranking factors, competition on keyword, content, and many other things to rank you on SERP.
- In the third and final step, Google shows the best possible results to the searcher’s query, and if your content is best and you fulfill the most important ranking factors, then probably you will appear on the top of SERP.
The steps are described above, but Google also checks for various quality measures to rank a page. Such as:
- The purpose of the content being ranked.
- It checks for your content quality and authority of the website.
- The length of the content.
- It checks for the information about the website and the creator.
The main goal of checking these things is to provide the best possible quality content to the searcher. Google will look for the most relevant and best piece of content to rank on the number one page of Google search results.
High Rankings on Google
High rankings on Google are only possible if you are providing value to the user by taking care of some main Google Ranking factors. Search Engine Optimisation helps you to rank on Google, and the main motive of SEO is to cover all requirements that Google wants your website to adopt.
When you start looking for those huge and some tiny factors, you will obviously rank better than your competitors. If you want your website to appear on Google SERP page sections such as answer boxes or snippets, then you should start generating better content and improve your website according to Google’s ranking factors.
Now let’s breakdown some of the main ranking factors that Google uses to judge your website. These factors are divided by category, and each category describes a different set of ranking factors.
- On-Page Factors
- Off-Page Factors
- Domain Factors
On-page Ranking Factors
Your on-page ranking is dependent on all the elements present on pages of your website, including content images and other stuff. These things need to be optimised in order to provide the best experience to the user.
Keyword in Title
A keyword in the main title of a post or page is important to let Google know that what you have written about. If you do not write your title correctly, then Google will not be easily able to identify your content type and category.
Your focused keyword should be present in the title to make an impact on your search rankings. If you miss th main keyword, then you will rank nowhere because an important SEO element is missing.
Keyword in Meta Description
When Google crawls through your website, it looks for keywords in your meta description as well. Your meta description is those few words that appear down your title in the SERP. If those words are relevant to your title, then it sends another relevancy signal to the Google crawler. In this way, it can leave a huge impact on rankings.
H1 Tag Keywords
After the optimisation of your title and meta description, now it’s time to make your H1 tags relevant to your post. This approach makes your web-page more relevant to your targeted keywords, and Google may rank your website based upon quality content or keyword relevancy, so use it accordingly.
Using Keywords Naturally
Spamming keywords everywhere in your article no more works. Now you have to go for a more sophisticated approach. Write your article in a natural way that it covers all your keywords and at the same time provide value to your visitor. Using relevant keywords is a relevancy signal, and you should use it wherever it is needed but never spam these keywords.
Length of your content or words your content also contains hugely impact your Google rankings. It is seen that the longer form articles tend to perform better than short articles on the search engine result page. It is somehow true, but you can also determine the correct length of the article by analyzing your competitors. If your competitors are writing 2000 words on your targeted keyword, then you have to write around 2500+ valuable content so that Google can rank you in a better position.
Copied content is a big NO for search engines. They will detect your content, whether it’s copied or original. If your content is plagiarised, then they will disapprove of your website, and your rankings will instantly drop. So never use any copied or spun content. If you are using any image from another source, then it’s better to give them credit there or get proper permission from them because that’s their property, and they can easily complain about it.
It is important to optimise all the images that you upload for your articles or any of your web pages. Usually, these images are big in size, and when you add them to the page, these images take a lot of time to load properly. This annoys the user, and they bounce back from your website. So always optimise your images before you add them to a web-page. If you are a WordPress user, then you can use the Smush plugin to optimise these images.
The URL structure is another important factor that many people tend to ignore. URLs of your web-pages should be clean. They shouldn’t contain content upload dates or any other details. Keep them as short as possible and add your targeted keyword in your URL. Do not make them irrelevant, or otherwise, Google may not rank your website.
Off-Page Ranking Factors
The On-page is not the only thing that Google judges to rank your website. Off-page elements or websites linking to your domain also matters a lot. Off-page SEO is mostly focused on backlinking. Let’s have a look at some of the Off-page ranking factors.
Linking domains refer to those domains that are pointing to your website from their own web-page. These domains can link to you in many ways. They can add your link behind any keyword (anchor-text), or they can simply drop your naked URL on their web-pages.
Total Linking Pages
Many people spam backlinks to get authority on Google by making hundreds of fake links from the same website. The number of links you get from a particular domain also matters a lot. If you are getting a ton of links from the same domain, then it will look spammy, and it may put your website on danger.
Authority of Linking Page
You should be aware that all links are not the same. If you are getting a link from an authoritative news website, then it would be beneficial for you, but if you are getting the same link from a low-quality website, then it may leave a bad impact on your rankings.
Relevancy of Link
The link you are getting should be relevant to your content. If it is a totally irrelevant backlink, then it may cause damage to your website rankings. Relevancy is important to keep your links natural and useful.
Home Page Links
It is also said that a link directly made from a home page of an authoritative site carries more benefits than a link made from a random article. Homepage links are hard to make, but they are very authoritative.
No-Follow and Do-Follow Links
There are two types of backlinks, the first one is no-follow, and the other is do-follow. The google has officially stated that their algorithm doesn’t count any no-follow links (containing rel=nofollow). So it’s wise to make some good do-follow backlinks because do-follow links actually help you to rank better and faster.
You should make different varieties of links from different sources. Never depend on one source and use it again and again. Change your link sources and make better links from better websites. Never get into the spam radar of Google, or otherwise, they may put your rankings down.
You should also pay heed to site factors because they also play an important role in indexing and getting your website ranked.
Sitemaps include the link of all the web-pages of your website, including your article pages. Sitemaps make it easier for the Google crawler to crawl your website as you are already providing them ease to crawl your website. Yoast SEO is the best WordPress plugin to use if you do not want to struggle for the sitemap. It will automatically generate a sitemap for you.
Authority or trust level of your domain is as important as your content itself. You have to develop that trust level so that Google can rank you better. The best way to improve your website authority is to create more backlinks, and it is only possible if you use the right strategy. Target high authority websites around your niche and approach them for the link.
Your website must be mobile-friendly, especially in this time-frame where everybody likes to search for their queries on their mobiles. The percentage of mobile users is ever-increasing, and with this increasing percentage, you should make your website more mobile-friendly with a good theme or customisation.
Your domain age and domain history also matter a lot. These domain factors are analyzed in order to rank your website.
Your domain age can help you rank faster. If you are just using a fresh domain, then there are fewer chances for you to rank. If your domain is one year old or more, then Google will trust you easily, and it will rank you faster then other fresh domains.
If you are buying an expired domain, then you should check it’s history through the Wayback Machine. Check how it looked when it was newly developed. If anything seems spammy, then leave that domain and move to some other or new domain.