Keyword research is a crucial part of your Search Engine Optimisation journey. It doesn’t matter how good your website looks and how it is maintained. 

Before writing your content on any of your specific niche or topic, you must do keyword research around that niche to get an idea about what people are searching for and from which country they are seeking that specific keyword. 

There are many tools available online, including both paid and free tools. All of them are not entirely accurate. Some paid tools work great to get an estimate of traffic coming to a specific search term. 

You should never entirely rely on the information provided by these tools. Use them to take a sneak peek into your industry. 

Keyword Research explained

Keyword research is a process through which we collect detailed information about our targeted keywords, their search volume, and competitors who are ranking on that particular keyword.

Keyword research serves the following primary purposes

  • Finding keywords related to your niche
  • Analyzing those keywords
  • Checking the competition
  • Estimating the search volume

You have to think logically while you are doing your keyword research. Take your time to think about what people can search for? What kind of information do they need? Do they want to buy a product, or they want answers to their questions? This logical thinking will significantly positively affect your keyword research.

Remember, you are doing your keyword research for your website visitors, not for yourself. You must know the user intent behind the search query. User intent is necessary because if your content is not solving your user’s problem, then there is no chance for you to rank on that particular keyword. 

Types of Keywords

Generally, keywords are divided into three main categories. 

  • Fat Head keywords
  • Broad Keywords
  • Long-tail Keywords

Fat Head Keywords

This kind of keywords covers a whole niche or topic. They consist of only a single word. These sorts of keywords are very tough to rank because of the high competition and high search volume. 

It is likely impossible for small websites to rank for any fat head keyword, which covers a whole niche, For example, the keyword “style” is said to be a Fathead keyword because it only consists of a single word. The competition for this keyword (which is a whole big market) is too high. Only those site which holds high authority in this specific niche will rank on this fat-head keyword.

Broad Keywords

Broad keywords are also very competitive keywords that are difficult to rank, especially if your website is new. These keywords generally consist of 2-3 words in total. They mostly contain the fat-head keyword in combination with other keywords.

The websites which have medium to high authority can rank for broad keywords if their content is well written and user-friendly. User experience is one of the most common factors to rank on google. If your user likes your content, and he is spending time on your website to absorb the content, then Google will automatically rank you higher. 

Long-tail Keywords

Long-tail keywords are something special. They are the only support for the website, which is just entering the world of blogging. As it is evident from the name, long-tail keywords contain more words that are combined by a user to find specific information about something.

However, the search volume for long-tail keywords is lesser than that of broad or fat-head keywords, but they are best if you just started writing content on your website. These keywords typically consist of 4-5 words or maybe more. 

=> Simple Strategy

Suppose, you are just beginning your site on new hosting and domain. You have done the niche research and all of those things, and now it’s time to write content after doing the keyword research. How you’ll do it the correct way? Let me tell you.

You will start at the very bottom. Here’s how:

  • Firstly look for the long-tail keywords or questions which are being searched by some users on google with less competition.
  • Make a list of these less competitive long-tail keywords. 
  • Search your long-tail keyword on google and check the content of the first ten websites which appear in the google result.
  • Analyze each of them, see how they have written their content, collect the points, and note them. 
  • When you are done doing your research, make your mind to write better content than your competitors. Cover those points which your competitor hasn’t. 
  • Check grammar and make it as much easy to ready as you can for your visitor.
  • Post the content and wait because it takes time to take off.

Once you have written enough posts covering these long-tail keywords, you will start getting visitors on your website. The number will increase by time, and your site will be authoritative in the eyes of google. 

Once your websites start ranking high on google, start finding broad keywords for which you can rank easily because your site is now authoritative. Repeat the same steps as you did for long-tail keywords and write the best possible article on your broad type of keyword. 

Broad keywords will not be easy to rank, so you have to do more struggle to get on number one. Create some proper authority backlinks for your targeted post. These links could be from guest posting or any other legal technique, but keep in mind that there is no shortcut to rank on a keyword for an extended period of time. In the end, the best content and the backlinks made from your hard-work always wins.

If you are pushing your website for a long time on Google and it has become a high authority site with thousands of quality backlinks, then you can go for fat-head keywords, but it’s never easy. Try your luck, provide the best, and then hope for the best.

Actual Keyword Research Process

Once you have an idea about keyword research and types of these keywords, it’s time to jump into the process. 

There are a ton of different ways to start your keyword research process, but the best move is to use the search engine such as Google itself. 

Google is mighty and there is a lot of information already present on google about the keywords which are searched by the users. 

Keyword Research with Google

Google helps you to get many keyword ideas based on your search. Just add a “*” after your keyword and Google will show the suggestions of other keywords that are being searched on google.


In the example above, we typed “styling tips,” and a list of suggestions automatically dropped down, which gave me an idea of keywords that are people searching for.

Once you select and search any of these articles on google. You will see the websites which are ranking on that specific keyword. Now see what they have done to be on number one in the search results for the requested query. After you have figured out how you can create better content than they did, it’s time to be practical, show your skills and produce the best article which is longer than your competitors and tries to cover the whole topic to provide every possible information that a user is looking for.

To get a better idea, you can see the related searches section, which is located at the end of Google’s search page. This section is handy to get more keywords and topics to cover around your niche. 

One by one, search more and more terms on google and note down any keyword which seems essential to you. Create a list of these keywords and then repeat the process to check competitors and make better content than them. 


In the example above, we searched for “styling tips,” and google provided us more ideas around the styling niche, which are hot topics, and many people are searching on them. 

Keyword Research Tools

As we mentioned earlier, keyword tools are great to get an estimate about competition, keyword difficulty, and search volume. Still, they are not entirely accurate, so do not just rely on them. Use your logical thinking and see the user intent behind the search query and then use keywords according.

You can get a lot of keyword ideas from tools because they have massive databases that they fetch from google. Paid tools have detailed data, while free tools usually provide lesser information.

Let’s have a look at some of our favorite tools.

Keyword Finder

The keyword finder is a great tool to get keyword ideas around your search term. There are many filters that you can use to specify the minimum or maximum search. The information is not entirely accurate, but it can surely help you to get an idea about what people are searching for and what should you include in your content.


In the example above, we searched for “styling tips,” and the keyword finder showed us a long list of keywords related to that term long with their AdWords CPC, monthly volume, and more. Once again, do not fully trust or rely on them because it is not accurate. It will help you to get an estimate. 


UberSuggest is a master tool, and it is free as well. This tool has some great features, and it is said to be one of the most in-depth SEO tools in the list of free tools. UberSuggest provides the content ideas, keyword ideas, overview, side-audit, backlink-profile, top pages, and top keywords of any of your competitor’s website for which your competitor is ranking for. 


This much information is available here for free, what else do you need? The tool shows you the estimated search volume for your keyword with SEO difficulty score and CPC rate. You can analyze your competitor’s website or your website with this tool to get the best possible results.

Keyword Sheeter

This tool is fun and useful at the same time. Just put the keyword in this tool and then see the magic happening. The tool will start, and it will never stop fetching keywords until you stop it your self. It can be potent if you use it wisely. A huge report will be generated based on your single keyword, you can download all generated keywords from the website, and one by one remove all useless keywords. You’ll be left with golden queries on which you can efficiently work.



Soolve is an old but very functional tool. It shows you search suggestions from different platforms such as Amazon, Youtube, Bing, and, etc. These suggestions can be used to create a better post. It may help you to add a product from amazon or a youtube video to make your content more useful. 


Once you type the query in the search box of Soolve, you can now hit on any search term, and that search will be opened on your clicked search engine. 


It is another fun tool that is used to derive all queries related to your search term. It will pull out every question which can be possibly asked pertaining to your keyword. You can get ideas from the tool by merely writing the keyword on their website and click on “Get Questions.” It will generate a detailed visualization of all questions which can be searched on google by any user.



Considering everything we mentioned above, we can say that keyword research is a crucial part of our SEO journey. Without keyword research, we will not be able to rank our website on the search engines. It is essential to do well research on a keyword before you write content on that topic. Otherwise, you will get little to no traffic on your blog, and ultimately, your blog will die. 

Just follow the journey and keep yourself determined to research a lot before you even write a single word. The best method to rival your opponents is to write better content than them. Other SEO strategies come later in the game, but quality content is the foremost priority to get visitors coming to your site.