A quick overview of Search Engine Optimisation, SEO is the practice of optimising your website for search engines such as Google & Bing. Anyone can create a website and publish it to the web. But that’s not good enough; you need a website that performs and is a crucial asset to your business.
There are many factors to Search Engine Optimisation, one of the most important is vibrant, relevant content. Google algorisms are continually changing with the key focus on customer experience. Therefore providing the visitor with key, the relevant information is a must in the eyes of Google. You also need to build authority to your website; this is achieved by strategically gaining links to your website from relevant & high authoritative websites within your niche. There are also many other aspects to a complete SEO marketing strategy which is why Excalibur Marketing Agency is here for you!