What is Search Engine Optimisation?
In a nutshell, search engine optimisation (SEO) is the practice of manipulating search engine algorithms to ensure that your website is visible to those searching. There’s a number of factors involved, including the understanding of exactly what your audience is searching for, and the technical work to optimise your website for those keywords.
The benefit of a successful SEO strategy is not to be underestimated, as it will result in higher search engine positions, more free traffic and more leads and sales for your business. Who doesn’t want to be more visible than the competition? Excalibur Marketing can help you with every aspect of your SEO strategy.


What Excalibur Marketing Can Do For You?
At Excalibur, we believe that what is measured can be managed. Beginning with your FREE audit, we can grow your business. This will highlight any weak areas and you will receive frequent reports to track the organic growth of your website. Using SEO we can ensure that your website can not only reach a wider audience but in turn we can implore a direct approach to target your specific audience. Tailored marketing means smarter spending for you.
Search Engine Ranking Factors for Better SEO
High Rankings on Google Search Engines rank your website based on different ranking factors. If your site is not fulfilling its algorithm requirements, then you are probably not going to
PPC vs SEO: What’s the Difference?
SEO and PPC, many people are confused about these two terms. These two are marketing strategies which are not similar. Both of these strategies have their pros and cons.
Importance of link building in SEO
Google ranks a website based on many ranking factors. Google does not disclose most of these ranking factors. SEO experts assume these ranking factors by experiencing themselves. It is