In a nutshell, search engine optimisation (SEO) is the practice of manipulating search engine algorithms to ensure that your website is visible to those searching. There’s a number of factors involved, including the understanding of exactly what your audience is searching for, and the technical work to optimise your website for those keywords.
The benefit of a successful SEO strategy is not to be underestimated, as it will result in higher search engine positions, more free traffic and more leads and sales for your business. Who doesn’t want to be more visible than the competition? Excalibur Marketing can help you with every aspect of your SEO strategy.