What is Search Engine Optimisation?

In a nutshell, search engine optimisation (SEO) is the practice of manipulating search engine algorithms to ensure that your website is visible to those searching. There’s a number of factors involved, including the understanding of exactly what your audience is searching for, and the technical work to optimise your website for those keywords.

The benefit of a successful SEO strategy is not to be underestimated, as it will result in higher search engine positions, more free traffic and more leads and sales for your business. Who doesn’t want to be more visible than the competition? Excalibur Marketing can help you with every aspect of your SEO strategy.

What Excalibur Marketing Can Do For You?

At Excalibur, we believe that what is measured can be managed. Beginning with your FREE audit, we can grow your business. This will highlight any weak areas and you will receive frequent reports to track the organic growth of your website. Using SEO we can ensure that your website can not only reach a wider audience but in turn we can implore a direct approach to target your specific audience. Tailored marketing means smarter spending for you.

The aspects of an ethical SEO Campaign

Keyword Research

Keyword Research is one of the most important aspects of any SEO strategy. The keyword research we will carry out will become the foundations for your on-page SEO, off-page SEO & content creation. Throughout the keyword research, we will identify which keywords will be most beneficial & valuable to your business. We spend a significant amount of time diving into the depths of Google to ensure we target the keywords which will achieve the most significant ROI for your business.

On-page SEO

Once we have carried out in-depth keyword research and a selection of target keywords have been identified, we will then set our sights on your website. We begin by carrying out and complete a website review to highlight your current website’s strengths & weaknesses. Then we begin to create a task list of on-page changes which need to be implemented to bring your website up to googles best practises standard. We will structure your pages for the given keywords selected from the keyword research to provide you with the best prospects of ranking for the desired keywords.

Link Building

Link building is a crucial element to any SEO campaign, gaining links from high authority websites within your niche, dramatically improves your website authority. Gaining authority to your website improves your website ranking on Google & Bing search results significantly. We only implement ethical link building techniques by creating credible & engaging content and running an outreach campaign to gaining article and link placements on the authoritative website within your niche.

Content Creation

Content is the new king; it’s the most important of all Google ranking factors. Creating well optimised, relevant and engaging content is an art. Luckily our in house content writers live and breath unique content creation. Year on year, Google has made it abundantly clear, frequent, unique and engaging content is an essential factor in determining Google search engine ranking positioning.

Inbound Marketing

Inbound marketing is the superweapon to today’s marketing campaigns. It is the combination of ethical SEO tactics & social media with the ability to attract potential customers to your company & brand. Inbound marketing is the art of converting random visitors into long-term, valuable customers via frequently publishing fully optimised, engaging & relevant blog posts on your website.

Rank Tracking

Throughout all our SEO campaigns, we track your search engine ranking positions; this data is used to adapt our focus on specific keywords. It’s essential to move the attention of the SEO campaign when your primary keywords are ranking. Refocusing the SEO campaign will allow you to capitalise on search terms your not yet ranking for on Google search results.

Measuring The Results

At Excalibur, measuring the result is one of the most important aspects of any of our services, especially an SEO campaign. It’s crucial to measure what keyword rankings are gaining traction and producing valuable traffic to your website. From the data collected, we will keep you informed on your website performance and improved rankings. We will then review and re-calibrate our SEO strategy accordingly to ensure our efforts are focused on the keywords which you at not yet ranking on Google search results.

Monthly Reporting

Here at Excalibur Marketing Agency, we understand the needs of our clients. Every business is different, and time can become wrapped up in reading long reports. That’s why our new adaptive approach offers a plethora of ways to digest your monthly reports. Our Monthly Reporting includes audio for the busy commuter and video for those who want an in-depth, memorable way to share their reporting with their team. This makes your data easy for everyone in your organisation to process.

REQUEST YOUR FREE WEBSITE AUDIT & TAILORED PROPOSAL

Search Engine Ranking Factors for Better SEO

Search Engine Ranking Factors for Better SEO

2020-01-21T16:21:41+00:00By Alexander Sears|Categories: Search Engine Optimisation (SEO)|

High Rankings on Google Search Engines rank your website based on different ranking factors. If your site is not fulfilling its algorithm requirements, then you are probably not going to

PPC vs SEO: What’s the Difference?

PPC vs SEO: What’s the Difference?

2020-01-21T12:08:12+00:00By Alexander Sears|Categories: Paid Search Marketing (PPC), Search Engine Optimisation (SEO)|

SEO and PPC, many people are confused about these two terms. These two are marketing strategies which are not similar. Both of these strategies have their pros and cons.

Importance of link building in SEO

Importance of link building in SEO

2020-01-21T12:13:31+00:00By Alexander Sears|Categories: Link Building, Search Engine Optimisation (SEO)|

Google ranks a website based on many ranking factors. Google does not disclose most of these ranking factors. SEO experts assume these ranking factors by experiencing themselves. It is

VISIT OUR SEO KNOWLEDGE BASE

Search Engine Optimisation

Without high volumes of organic traffic is your website really valuable to your business?

Don't be another needle in a haystack

Here at Excalibur Marketing we will do a FREE website audit and tailor a unique SEO service to sky rocket your SEO performance!