Pay per click adverts will appear first in google searches above organically ranked sites. PPC Marketing means your website is getting the first chance for new traffic, in turn, making the chance of them coming to your page much higher.
Secondly, it is measurable. Your business can see a clear ROI with pay per click marketing strategies. This can then show you where any potential weaknesses and strengths lie. Are you getting plenty of traffic and not converting these to sales? Or is it that the link isn’t gaining enough traction? These are all important factors when implementing new strategies. If you measure it, you have a better chance of managing it.
Pay per click marketing is also controllable. Therefore you can decide how much you are willing to invest in gaining new customers. It also gives smaller businesses to compete with companies who have a significant market share, as pay per click doesn’t depend on Google algorithms and search engine optimisation. However, it can, in turn, build your search engine optimisation.