What is Pay Per Click Advertising?
Essentially pay per click is exactly what it says on the tin. Each time your advert is clicked on you will pay a small fee for the visit to your site. There are different types of PPC ads, but one of the most common types is the paid search ad.
What Excalibur Marketing Can Do For You?
As you can imagine, if ppc is not implemented correctly, it can be an expensive endeavour. However, at Excalibur we can ensure ppc is implemented correctly, ensuring a smooth process to provide the best returns on your investment. Through market related indicators we will be advertising your ppc adverts towards a highly concentrated audience. In turn the fee will become somewhat redundant if it is say £5 and bringing your business £150 in revenue.
PPC vs SEO: What’s the Difference?
SEO and PPC, many people are confused about these two terms. These two are marketing strategies which are not similar. Both of these strategies have their pros and cons. You
PPC Strategies and it’s Working
When we talk about Paid Search Marketing, it mostly means pay-per-click or PPC marketing. PPC marketing is one of the most effective ways of marketing. Your business needs SEO, whether
Benefits of running a PPC campaign
Imagine you are starting your business, and you want instant exposure in your specific market. You may think of doing proper SEO for your business website, but we all