If you’re looking to know about the best research tools for keeping an eye on your competitors, then you’re in the right place because today we are going to be showing you the best tools for competitor research. Competitor’s research can help you bring the new ideas, what’s running the market, what’s trending and what strategies should you take to find ways to set yourself apart.
Competitor research can be tiresome and it’s time-consuming if you’re doing it manually but with the help of different tools, you can get answers and detailed report in just a few seconds. You’re likely to even get more information about from these tools that you could have ever imagine of and this is why we always recommend you to use competitor research tools in-order to rank well in Google.
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There are plenty of competitor research tools which can be used for erecting the data on every field of marketing, but here are the 6 best competitor research tools which we recommend you for go-to spying.
1. Simply Measured
Simply Measured is one of the best competitor research tools that can do a lot for you, and their listening and social analytics products have greater competitor research capabilities.
If we talk about Listening of Simply Measured, then it’s used to compare the number of mentions of your brand against the number of mentions of your competitors brand in a given topic. Talking about their social analytics product, then it’s used to track how your social performance stacks up against your competitor and allows you to analyze your competitor’s campaign engagement and audience growth.
If you’re running a blog or doing competitor’s research, then it’s impossible that you haven’t heard about this tool because Ahrefs competitor monitoring features are so extensive and lets you know why your competitors are ranking higher than you (Backlinks and Keywords)- and how can you beat them. They will show you for which keyword your competitor is ranking, their total number of backlinks, what their volume is and what position they are ranking in Google.
You can also see which content is performing best on a given topic, the domain ratings, total number of social shares and how much traffic do they drive from social media.
SEMrush is one of our personal favorites when it comes to competitor research, they also have an abundance of features that help you spy on your competition.
One of the best features that SEMrush has which makes it unique from other competitor research tools is “Domain vs. Domain Comparison.” You can compare your domain with your competitor’s domain and check who’s ranking for which keyword, you’ll also get to know about how many organic keywords each website is ranking for, their organic traffic and their ads traffic.
Talking about simple User interface with effective research then BuzzSumo is second to none in the line of competitor’s research. You can see how your content is holding up to that created by your competition, including which content gets the maximum shares on the social media platform.
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When you enter BuzzSumo and insert the link of your competitor, then they’ll immediately show your competitor’s most-shared content within the timeframe of your choice. This will show you what type of content works best for them including titles, formatting, and subject; and if you want to stay on top of your competitor, then you can turn on the monitor content notification alerts in-order to know what’s going on in your competitor’s mind.
If there are specific or few competitors you want to keep your eye on then SpyFu is an excellent research tool to consider. When you search your competitor’s domain, then you’ll be able to download all the keywords (Low competition and high competition) so that you can beat them by writing on their keywords with quality content and backlinks.
SpyFu also keeps the record and track of your PPC competition, including watching for emergency competitors or new shift in PPC strategy. They’ll analyze the top 3 competitors which might create some hurdles for you in order to rank top on Google, their keywords and which keyword you should go for.
Snaplytics is the only research tool (which we know of), that is able to keep the record of Snapchat sharing, Snapchat analytics, and reporting. It’s a fantastic tool, especially when it comes to keywords research and copying your competitor’s keyword in-order to outsmart them in Google’s ranking.
They were recently planning to launch their tool for Instagram stories and Facebook stories as well so that you will never skip the steps which your competitors are taking to rank better than you.
In a Nutshell
Spying on your competitor is an essential part when you’re striving for ranking well in Google. These 6 competitor tools will surely help you find what’s running around your competitors’ mind and what they are doing to inch you apart.
We really hope that this article has helped you in achieving what you were looking for and if you’ve any question related to the above topic, then feel free to comment down below. We will try to reach you as soon as possible and solve your query. Have a good day!