Are you deciding to compete in a niche? That’s great but have you done your research? Research is extremely crucial to jump into a market. When you jump blindly in any niche without your proper research, you ultimately fail in that specific market because you do not know who competitors are.
When you are not aware of the competition in any niche, you will be unable to excel in that niche. The reason that most blogs fail is that they never do their research. There may be big players in your niche who are ranking for many years. So now you have to ask yourself a question, how you can beat them to get higher rankings? What strategy can you use? These questions are to be asked after you complete your competitor analysis which is really important.
Why Analyse your Competitors?
There are various reasons to analyse your competitors. The first and most important reason is that by analysing, you get to know what your competitors are doing. What strategies they are applying in their blog to rank. You can see how strong is their link building profile.
Once you are done, analysing your competitors. Now use all the information to make a strategy for yourself. If you really want to rank high, then you have to plan everything. Planning is not so simple, especially if you are in a competitive niche, but it’s a crucial part of conquering any niche. So plan accordingly and then take your next step.
Steps To Competitor Analysis
To analyse your competitors and to get the best possible results for yourself. You have to follow the following steps in order to make everything crystal clear. Have to look at some of the most essential points that you should look upon.
Before you start analysing your competitors, you should know who your competitors are? In order to analyse your competitors. Search your targeted niche or keywords on Google. Check the top results you get. Check if they are multi-niche websites or are they based on one focused niche. If they are multi-niche, then they are not your direct competitors, but if they are focused on only one niche, then they are probably your strongest competitors.
Once you get a list of your competitors by searching your keyword on Google, now start collecting information about them. You have to use some tools in order to accomplish these processes. You can use any good SEO tool like Semrush or Ahrefs. You can also use free tools, but they are less accurate. So now put your competitor’s link in any SEO tool and check how strong are your competitors. If they are too strong for your competition, then it is advised to target any other keyword because it may take years for you to rank.
If you have the right strategy to beat your competitors, then you should jump into the niche but avoid competing directly with big brands and websites because it may take years for you to get rankings. Always look for those niches where competition is still low because you have more chances to rank there.
Always check your competitor’s domain age. It will show you how old your competitor is in this market. If they are in the market from a decade and they are still up to date, then you shouldn’t look to compete with them as a complete newbie. First, get yourself some authority and then you can try out your skills to out-rank some big competitors.
Finding Competitor’s Keywords
Keywords are very highlighted in SEO, and the most part of your niche research or competitor research depends upon your keywords. There are many tools available online that help you to extract all the keywords of your competitors, such as Semrush or Ahrefs. If you want to try free tools, then you can go for UberSuggest. Let’s use UberSuggest for an Example.
Imagine, you are in digital marketing space, and techcrunch.com are your competitors. Now in order to analyse them, you have to open the UberSuggest tool and paste your competitors URL there and hit the search button. Now, after hitting the search, you will see the following results.
Here you can see their number of organic keywords, the traffic they are getting monthly and the authoritative backlinks they have made. As we are performing keyword research, that’s why we will click on “Organic Keywords”. A list of keywords will be opened on a page where you will see all the keywords they are ranking for.
Here we can see a huge list of keywords. At the top bar, we can check keyword rankings according to any country. On the left side, there are all keywords that are ranking on Google and at the very right side, you can see Google search result page data and the tool is also suggesting a strategy to rank on any selected keyword. You can check the search volume of the keyword, keyword position, page views and keyword difficulty for the keyword.
The tool also provides us with information about the average number of backlinks of the top ten result pages. With the help of filters, we can narrow down the keywords and then we can easily analyse competition on the filtered keywords.
If you are just starting a blog, then you shouldn’t jump for very high profile keywords. Use low competition keywords first and get your website ranked on those keywords. Once your website is stabled, and you have successfully ranked it on some of the keywords, then you can target mid competition keywords, and at that time, it will be easy for you to rank.
Analyse competitor’s On-page optimisation
You can’t just rely on tools. Open your competitor’s website and see what they are doing special. You can look over the following things to get an idea of their on-page optimisation.
- What theme are they using?
- What plugins do they use?
- How they manage their content?
- How often they post content?
- How are they engaging with their audience?
These are just some questions. You can note down a lot of things from your competitor’s website. The best strategy is to learn from your competitors and then apply those learnings to your own website. Doing this helps you to be one step ahead of your competitors. Use your own strategy and steal some of your customer’s working strategies, mix them up and apply them.
You should closely look at the following things while you analyse On-page of your competitors.
- Post Titles/Headlines
Content is the main thing to analyse in your competitor’s website. The first thing to analyse in content is the type of content they are generating. Is it informative or conversational? See how they describe different things in their niche. Also, pay attention to the images and videos they are using to simplify the content. If they are using simple images, then you can create infographics for your website. In this way, you will be able to generate better content. You should also check for their average word count for different articles.
Another thing that is worth analysing is the depth of their content. See how they cover each and everything. Are they using internal links within your articles? If they are using internal links, then you must use it as well. If their content is 1500 words per article, then you should try to write 2000 words per article with more information and more value. Generating better content then your competitors is the best way for you to get rankings faster.
Check Backlink Profile
Backlinks matter a lot in your website ranking. Without backlinks, it’s really hard to rank in a competitive niche. Backlinks are the most difficult part of your whole strategy. You have to make backlinks, but you do not know the right way to do so.
Most people just buy backlinks from different sellers. Yes, it helps you to rank for a while, but after a short period of time, your rankings start to fade again. Never buy backlinks from anywhere. Try to make them organically. There are hundreds of strategies and techniques to get backlinks from authoritative websites such as Skyscraper Technique which is one of the most effective link building strategies.
High-quality links are a must. There are two qualities of backlinks that can either harm your website or benefit your website. Let’s first talk about bad backlinks. These backlinks are made inorganically from anywhere over the web. Spamming your link is an example of bad backlinks.
On the other hand, there are good and helpful backlinks. These backlinks are made organically over the period of time. You have to struggle in order to achieve these kinds of backlinks, but if you are successful in getting a single backlink from the highly authoritative website, then you will see the soaring results in your rankings.
To get maximum backlinks by a simple strategy, you have to analyse the backlinks of your competitor. Check the sources from where they are generating their backlinks. You can use any good SEO tool such as Ahrefs or Semrush for this purpose.
Link building is a really deep part of SEO with many hidden strategies. You cannot learn everything in one place. You have to search for it everywhere in order to get something that is really valuable. Just try to make your own strategy that will easily work for your niche and your website.
Check Competitor on Social Media
Social media is huge. Isn’t it? You can find almost everybody on social media. Bloggers see social media as a big opportunity. Their all visitors are present on any of the social media platforms; that’s why they leverage social media platforms to engage the huge audience with their content.
Every social media channel can be conquered by using the right strategy. It is likely possible that your competitor will be using the power of social media to reach more people. Social media provides an opportunity to interact.
If you want to capture the huge audience that your competitor has already captured, you should analyze the social media pages of your competitors. There are a lot of things to analyse there, such as:
- Presence of competitor on various platforms
- How often they upload content on social media?
- How are they interacting with their audience?
- Which content engages more people?
Once you analyse the following things by completely looking over your competitor’s social media profiles, it’s time to make your own strategy. You do not have to reinvent the wheel. If your competitors are using hashtags, then you should also use them. You can copy some of their hashtags that people are searching for.
Social media marketing is a completely different approach that can be used within your blog to get high traffic. For that purpose, you have to learn about social media strategies. You should know about various platforms. You should know your targeted audience on the targeted platform.
You do not have to be available on all platforms. The selection of the platform totally depends on your niche. If your competitor is utilising Facebook and Instagram, and they are getting good results, then you should also try these platforms.
Content matters a lot on social media platforms. You must keep your content engaging if you really want to send traffic to your Blog. Use images, infographics and videos. Youtube is a great platform to promote your blog. If you think that you can engage the audience on youtube, then you must try it. It can get you some magical results but just with the right strategy.
So it is concluded that blindly jumping into a niche will get you nowhere. To start a Blog and to make a living through it, you have to do your homework. You have to spend time researching about each and everything and collecting data. There is no other way around to rank blindly if you are not paying attention to your research.