Blogging is hilarious. There are millions of blogs already published on the internet, but there is still a lot of space left for new bloggers. The main motive of a blog is to provide information to a group of people who take an interest in a specific topic. The world is full of ideas, and people are always searching for unlimited things. These endless topics are the opportunities that can be availed by new bloggers to make their living.
- Scope of Blogging
- Dedication and Patience
- Long-term thinking
- Reasons to Start a Blog?
- STARTING YOUR BLOG
- Blogging Knowledge
- Choosing a blog topic
- Blogging Platform
- Setting up your Website
- Design Customisation
- Installing useful plugins
- Creating necessary pages
- Start Writing
- Monitor and grow
- SEO Knowledge
- On-page SEO
- Off-page SEO
- Technical SEO
Scope of Blogging
Blogging has an endless scope. It’s not something that will fade away with time. People are always eager to learn more about everything, and that’s why knowledge is a limitless thing. There are thousands of new things happening around you daily.
New industries are being developed, and people are continually searching for the required information. If you are someone who can smartly fulfill their requirements, then blogging can be a passive source of income for you. You have just to play smart. Blogging is not just about writing content. Blogging is a whole different world with a lot to learn things.
Dedication and Patience
Nothing greater is achieved without dedication. Blogging is not the game of some weeks or some months. It takes a lot of patience and hard work. Other than this, you need to push in the right direction; otherwise, your patience and determination will pay you nothing.
As we said earlier, there is a lot to learn if you are serious about being a blogger. First of all, learn all the basics of this industry. Once you have learned enough, then you can start a blog to get the best possible results.
Imagine, your blogging website is now well stabled, and you are earning a handsome amount of money, but what if you can make double or triple the amount of money from that same blog with a little effort.
Most bloggers never think long-term. They start earning, and they no more focus on their website. This mistake makes many bloggers unsuccessful. Their visitors start to disappear, and their earnings begin to fade.
As a blogger, you should have proper strategies for your blog. Your blog can turn into a business if you treat it the right way. Never stop working on your site after you start earning some income.
Reasons to Start a Blog?
Before you make a blog, ask yourself why you are starting? What’s the motive behind? What are your goals and where you see yourself in the upcoming years? Some common reasons are:
Build an Audience: Audience is the main reason to start a blog. Without an audience, you’ll be not able to make money through blogging. You can make your audience base to sell your products through your website, or you can sell other’s products to get a commission.
Earn Money: Money is a part of the game. Just pay attention to your work and do it with dedication. Never do it for the sake of money. Do it for the purpose of people and money will follow up.
Getting Leads: Suppose you are in business, and you want to sell your products to the targeted audience. How you’ll do it? The first way is to reach your audience through investing money, but do you know what else is more effective? You guessed it right, and It’s through blogging. Add value to other’s life, and ultimately, they will become your customers.
Being a Writer: When you start your blog, and you put your content on the website and share your experiences, people connect with you quickly if you are adding value to their lives.
STARTING YOUR BLOG
It’s easy to start your blog with a little investment. You can even begin to for free on Blogger.com, but to enter the professional world of blogging, you must invest a little money to get your domain and hosting.
To start a professional, successful blog, you need:
- Blogging Knowledge
- SEO Knowledge
These two things are the main factors that will decide the successfulness of your blogging career.
There are a lot of things that you have to make clear before you start a blog. Just follow these steps and gather knowledge from everywhere you can. The struggle is yours, and you need to be determined and patient. Have a look at these steps to start your blogging career.
- Choosing your blog topic
- Choosing your blog platform
- Setting up your website
- Design customisation
- Installing useful plugins
- Create necessary pages and menu
- Start writing
- Monitor your blog and grow it
- Monetize and earn
Choosing a blog topic
The first part is to select a topic. You have to perform in-depth research before you choose your niche. Check whether people are searching for your niche or not. Research is a part of SEO where you put together all your analysis and research.
There are two ways to select your niche
- Choose a topic in which you are interested
- Choose a topic that people are searching
It’s fun to write on a topic in which you are confident. You can quickly write different articles on that niche, and you will enjoy the talking about it, but it will not guarantee that people will also be interested in the same niche. Do some research on your interested topic and then start your blog.
Thousands of niches are present on the internet on which people are looking for information. Some of these niches are less competitive. If you find any niche where the competition is not enough and demand is high, just start a maintained blog on that topic to earn some handsome income.
To check the trend of the topic, you can use Google Trends. Here you can put down your niche, and you can quickly check the interest of people on your niche over the past time.
There are many filters in google trends which you can change to get your desired results. The above graph shows the interest of people for the “football” niche. There is a peak season of football where many people are searching for this niche while in other months, this search query is not as much searched as in it’s peak month.
A right blogging platform is crucial to get the best results out of your blog. There are many platforms that bloggers use, but nothing can beat WordPress. WordPress is a unique platform for bloggers because of its flexibility and useful plugins.
33.4% of websites present on the whole internet use WordPress, and the percentage is still increasing. That’s why, as a blogger, you should try it. It is easy to learn, and very customizable. You can add many functionalities to your website without even knowing a single line of programming.
Setting up your Website
Have you chosen the topic after completing your research? Now it’s time to buy hosting and domain name. There is no need to spend a lot of money at the start. You can get domain names quickly at affordable prices, and for hosting, choose the best service with Shared Hosting plans because when you are just starting, there is not much load on your website. That’s why Shared Hosting is recommended. When you start getting a high amount of traffic, then you can easily upgrade your hosting plan.
After setting up the domain and hosting now, it’s time to install WordPress on your website. The installation process is pretty straightforward. Some hostings provide one-click installation while at some places, you have to do it manually, which is not a hard task. You can easily find a way on google to install WordPress manually.
You need people to like your website. It is only possible with good website design and best content. Design is important because it enhances the user experience on your website. Keep it simple and elegant. Use proper color schemes, and your website theme shouldn’t be dense. Light themes load faster, and every visitor to your website will like it simple.
Installing useful plugins
Plugins are a crucial part of WordPress. These plugins make WordPress so unique and different. Many plugins can help you to add many functionalities to your WordPress website. Some of these can even help you to make your website and content more engaging. A list of useful plugins is as follows:
- Yoast SEO – Makes SEO process easy
- Google Analytics – To monitor your visitors
- A3 lazyload – Loads Images as you scroll
- W3 Total Cache – Browser cache for loading pages faster
- Easy table of content – Menu for your articles to jump straight to a heading
- Custom Sidebar – To make custom sidebar for every page
These are just some useful plugins. There are a lot more from which you can choose. Do not install unnecessary plugins. Keep your website simple, and do not load it with plugins otherwise it will slower down your website.
Creating necessary pages
Just after setting up your website, do not start uploading your content. You have to create some essential pages. About Us page and Contact pages are essential. In the About Us page, tell the user about your business or blog, and on the contact page, provide your email or other links so that your user can contact you if he wants to.
Now it’s the most essential part. At the end-user is coming to get information from your website, and to give them valuable information, you must write the best possible and detailed content. Keep it simple for the user. Do not use hard to read words and check how other bloggers are writing on the same topic. After collecting the information, write a blog post that provides more value than your competitor’s post. In this way, Google will crawl your post, and if the users are getting engaged with your post, Google will rank it on the number one position.
Monitor and grow
At some point in the future, after your hard work and determination, your website will start getting visitors. Now you have to monitor those visitors using different tools such as google analytics. See from which country your visitors are mostly coming from and from which platforms they are getting to your website, check which pages are most popular on your website and how much time an average user is spending.
After noting down these points, act accordingly, and make improvements. You’ll start to grow slowly but gradually.
Blogging alone is nothing, SEO plays a hugely important role, and it is easy to learn. You can learn it by time, but you should know the basics of SEO before you create your website.
Search Engine Optimisation is the process in which website owners improve their website according to the needs of a search engine just like google to give a better experience to the users. Generally, SEO is divided into three main parts.
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO is used to optimize the content, design, and speed of your website. On-page SEO is to make everything better on the front-end of your website. It is done to give your users the best experience when they visit your site.
You can use internal linking to make your article or your homepage more interactive. You can also link to other’s websites, or you can use different links from your site and link them to the text where the relevant information is required. In this way, it will also benefit the articles you are linking to.
Off-page SEO is usually done to make your website more authoritative. Off-page SEO mainly focuses on backlinks. Guest-posting is a way to get authoritative backlinks to your website. In this manner, it improves your website rankings. You can use HARO to get backlinks from authority sites to improve your rankings.
It includes all the technical stuff. It is used to optimise your website for the search engines to make sure that they can crawl and index your site easily.