SEO and PPC, many people are confused about these two terms. These two are marketing strategies which are not similar. Both of these strategies have their pros and cons. You cannot say that PPC is better than SEO or vice-versa. SEO is a free
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So far Alexander Sears has created 33 blog entries.
When we talk about Paid Search Marketing, it mostly means pay-per-click or PPC marketing. PPC marketing is one of the most effective ways of marketing. Your business needs SEO, whether it’s a small or large scale business. If you are on a budget, then PPC
Many businesses are struggling to get more traffic to their website. According to them, more traffic will generate more leads, but it is not always true. Traffic isn't the only factor to get more conversions. There are other factors included, as well. You can generate
You probably have received emails coming up from various companies and businesses. Some of them are those companies for whom you register using your email address, that’s why they are sending you an email as a part of their Email Marketing campaign. But have you
The actual power of social media marketing can never be neglected. It can do wonders if you use it in an efficient way for your business. Everybody uses social media, and all of us are on multiple or maybe at least one social media platform.
Social Media Marketing is absolutely a great way to engage people from popular social media networks. These platforms can be utilized to get quality traffic to your website. More people engage with you on social media which will be beneficial for your brand. Without any
Imagine you are starting your business, and you want instant exposure in your specific market. You may think of doing proper SEO for your business website, but we all know that SEO needs time. You cannot expect from SEO to instantly push your business
Google ranks a website based on many ranking factors. Google does not disclose most of these ranking factors. SEO experts assume these ranking factors by experiencing themselves. It is said that there are almost 200+ ranking factors of Google, and it doesn't stop there,
Blogging is hilarious. There are millions of blogs already published on the internet, but there is still a lot of space left for new bloggers. The main motive of a blog is to provide information to a group of people who take an interest in
Keyword research is a crucial part of your Search Engine Optimisation journey. It doesn’t matter how good your website looks and how it is maintained. Before writing your content on any of your specific niche or topic, you must do keyword research around that niche